Monday, October 1, 2012

Spring RTW Fashion Week: Mara Hoffman

Aloha! No wonder I loved this collection. Her choice of bright Hawaiian floral colors, bronzed skin, bare mid-drifts and palm fronds in hair…the Hawaiian islands are a trending theme throughout her line. Geometric patterns. Ukulele inspired.

Backstage before the show, Hoffman told, "I realized everyone isn't necessarily looking to wear Alex Wang, so I decided to stay true to myself and bring my energy, pure and clean."  Now props to Alexander (he did after all design the first lady’s inauguration dress)  but this is way more my vibe.

Mara explains, “Each season, my goal is to take the audience on a journey and express the transcendent feeling of love & positivity. This is what we wish to be known for and want to capture in our shows; always celebrating beauty and having a little fun with it.”   I think this is why I chose this brand. She speaks my language. J

Look:  BohemianColor-BlockingTribalTropical, Urban beachy, Flowy Maxi dresses, Geometric patterns, Peekaboo cutouts, Bermuda shorts

NY Mag: “Beachy keen kaleidoscope of bright tribal prints, layered with a surfgirl's insouciance. Bonus palm fronds.”

"Kitschy? Sure. But Hoffman's enthusiastic clientele will ultimately take away the languid Polynesian-print cutout dresses, on-trend board shorts, and best-selling bikinis." —

"Mara Hoffman’s collection was a great day at the beach..." —NYMag


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