Aloha! No wonder I loved this collection. Her choice of
bright Hawaiian floral colors, bronzed skin, bare mid-drifts and palm fronds in
hair…the Hawaiian islands are a trending theme throughout her line. Geometric
patterns. Ukulele inspired.
Backstage
before the show, Hoffman told Style.com, "I realized everyone isn't
necessarily looking to wear Alex Wang, so I decided to stay true to myself and
bring my energy, pure and clean."
Now props to Alexander (he did after all design the first lady’s
inauguration dress) but this is way more
my vibe.
Mara explains, “Each season, my goal is to take the audience on a journey and express the transcendent feeling of love & positivity. This is what we wish to be known for and want to capture in our shows; always celebrating beauty and having a little fun with it.” I think this is why I chose this brand. She speaks my language. J
Look: Bohemian, Color-Blocking, Tribal, Tropical, Urban beachy, Flowy Maxi dresses, Geometric patterns, Peekaboo cutouts, Bermuda shorts
Reviews:
NY Mag: “Beachy
keen kaleidoscope of bright tribal prints, layered with a surfgirl's
insouciance. Bonus palm fronds.”
"Kitschy?
Sure. But Hoffman's enthusiastic clientele will ultimately take away the
languid Polynesian-print cutout dresses, on-trend board shorts, and
best-selling bikinis." — Style.com
"Mara
Hoffman’s collection was a great day at the beach..." —NYMag
Resources:
Style.com
Nymag.com
Vogue.com
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